The Water Lily, or Lotus, holds great significance in Nepal. It grows in muddy waters, but its beauty remains untouched by the dirt and grime around it. As the flower itself emerges from the water it opens its petals to the bask in the sun. In Nepali culture, this characteristic has been interpreted to represent the ability of the human soul to rise above the darkness and difficulties of life and achieve enlightenment. The lotus is therefore considered a symbol of purity, enlightenment, and transcendence. Rising International Inc. is a US-based company trying its best to create a brand name on Nepalese handmade clothing. This company promotes the traditional arts and creativity of cloth making, focusing on a new era of fashion. Rising also promotes the job opportunities of Nepalese women providing hand works at home and supporting the local community for their financial growth.