It's not coincidence. It's science! Introducing the new G2 Boost collection, from the #1 selling pen brand. Harness the power of color science when you write with the colors of Optimism, Creativity, Productivity and Balance. Studies have shown that the vibrant array of colors featured in each pack of the G2 Boost collection can help calm our nerves or improve our productivity or fuel our creativity or enhance our memory. When you choose your perfect assortment from the G2 Boost collection only from G2, America’s #1 selling, longest lasting, smooth writing gel ink pen – you have the hues to power YOU. *PINKS: The Colors of Optimism - CALM | FOCUS | POSITIVE THINKING No matter what task you are trying to tackle, you can choose to create a more positive mindset with this cheerful pack of pink, the colors of optimism! Color science has proven that pink doesn’t just catch the eye–it can sharpen your focus and calm your heart. When stress hits and challenges pile up, the hues of pink in the Optimism pack bring a powerful shift to what you’re putting on the page. Brighter pinks ignite your drive, while softer shades are positive, soothing and comforting. *PURPLES: The Colors of Creativity - IMAGINATION | RELAXATION | VISIONARY THINKING Need inspiration for the task ahead? Choose to boost your imagination and brilliance with this inspiring pack of purples, the colors of creativity. Purple is a powerhouse for creativity, and the Creativity pack can help unleash your inner visionary. Designed to spark your imagination, these hues of purple are a catalyst for creative writing. Darker shades create luxury, mystery, and sophistication, while lighter purples break through writer’s block to open a world of possibilities. *BLUES: The Colors of Productivity - TRANQUILITY | FOCUS | PROBLEM SOLVING Harness your focus and problem solving through the power of color science. See how prolific you can be with this brilliant pack of blue hues, the colors of productivity. Blue is a strong choice for generating ideas and evoking peace. When faced with a challenge, grab a Productivity pack. With these hues of blue, you’re now equipped to stay cool through adversity and make confident decisions. Lighter shades help you focus on the details, while darker blues aid in problem-solving for writing under pressure. And as always, Pilot's G2 pend feature their famous comfortable grip. No more cramped hands with this contoured grip that matches each of the vibrant ink colors and is designed to provide ergonomic support, giving you a more creative and comfortable writing experience.